"To err is human" but to do it over and over again makes you a damned fool.
There are some types of thinking errors that are so common they have been given cute names; and they are so costly to businesses that they have been analyzed and written in the journals.
A colleague of mine, Omar Mahmoud, has summarized these in a terrific way, in a single document. There's a lot of content, so it will take time to get through it all. Take a piece at a time-- and remember it. Immunize yourself.
Check out his fine writing on Business Irrationality.
© 2002 Michael E. Doherty