|
title |
Influence:
Science and Practice |
author |
Robert Cialdini |
|
highly recommended for everyone--lucid analysis and
compelling examples explain the methods of advertising, negotiation,
persuasion and coercion. Learn to keep your guard up and be
assertive.
|
|
title |
The
Monk and the Riddle |
author |
Randy
Komisar |
|
don't mistake this book as "just a dot.com
parable"--it is really about selling your ideas, and more deeply
about selling yourself by discovering your real passion |
|
|
|